https://product.luciatahan.com Lucia Tahan Product Design Tue, 03 Dec 2019 01:56:04 +0000 https://product.luciatahan.com en https://product.luciatahan.com/Head-copy Tue, 03 Dec 2019 01:55:11 +0000 Lucia Tahan Product Design https://product.luciatahan.com/Head-copy .portrait{ display: none; } span:hover + .portrait{ display: block; position: fixed; left: 0; top: 0; z-index:-100; } .div { z-index: 1; } .logo { display:block; width: 50px; height:auto; } .spanlogo { display: inline-block !important; float: left !important; } LUCIA TAHAN — UPDATED MAR. 2020 👋 Lucia<img class="portrait" src="https://freight.cargo.site/t/original/i/7df26c728879cbb3ec25230c4855828a2f781a10b2a1b2029fbcfb29e8a34a2b/retratobn.jpg"> is a creative living in London and working as a Product Designer for AR/VR at Facebook Spark AR. Previously, she worked for Meetup and&nbsp;Delivery&nbsp;Hero, co-founded Tools for Show, a startup backed by NEW INC in NYC, and ran More—Soon, a global design agency. Over the years Lucia received various design honors and her work has been shown at Venice Biennale, MAXXI, Trienal de Lisboa and University of Illinois at Chicago, among others. https://product.luciatahan.com/Projects-copy-copy Tue, 03 Dec 2019 01:56:04 +0000 Lucia Tahan Product Design https://product.luciatahan.com/Projects-copy-copy TOP PRODUCT DESIGN CASE STUDIES <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a491ee447078cb2317de052d0a33a82aa2ee46eac489196020935294c8e67977/Organizer-pages.jpg" data-mid="55872565" border="0" src="https://freight.cargo.site/w/1000/i/a491ee447078cb2317de052d0a33a82aa2ee46eac489196020935294c8e67977/Organizer-pages.jpg" /> MEETUP Acquiring more Meetup organizers through tailored content When Meetup set a goal to grow its organizers by double digits, teams needed to experiment fast. I created a strategy to tailor content to organizers’ motivations. <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/f19c951aa8fe66001d53e3b3b33ee1ec58bc20a17ab53d115c67003180273fa3/help4.jpg" data-mid="55873055" border="0" src="https://freight.cargo.site/w/600/i/f19c951aa8fe66001d53e3b3b33ee1ec58bc20a17ab53d115c67003180273fa3/help4.jpg" /> FOODORA / DELIVERY HERO Automating away Foodora’s growing support costs As foodora grew to 21 countries, customer support costs skyrocketed. I created the product strategy to lower costs through automation. <img width="1687" height="1687" width_o="1687" height_o="1687" data-src="https://freight.cargo.site/t/original/i/37eaa5e089898b575d4f66d9268ff04edd5d804c0728d45958340c2b90854944/App-2-copy2.jpg" data-mid="55976649" border="0" src="https://freight.cargo.site/w/1000/i/37eaa5e089898b575d4f66d9268ff04edd5d804c0728d45958340c2b90854944/App-2-copy2.jpg" /> AR/VR Creating hypothesis on the future of housing with AR I was awarded a EU-funded grant to research and prototype the future of housing. I designed and developed an AR experience. <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/5e8ec2696850f287a6ee09bd1922e99bb1307070c07adf5ee392d9e8f0cf0f6b/180207_TFS_AnimatedMockup_LT_SQUARE.gif" data-mid="55976561" border="0" src="https://freight.cargo.site/w/800/i/5e8ec2696850f287a6ee09bd1922e99bb1307070c07adf5ee392d9e8f0cf0f6b/180207_TFS_AnimatedMockup_LT_SQUARE.gif" /> THE NEW MUSEUM, TOOLS FOR SHOW Making 3D modelling for curators and museums easy and collaborative Curators often use a multitude of tools to design exhibitions. I co-founded and created a tool to design, share and archive exhibitions online. SEE MORE WORK https://product.luciatahan.com/Projects-copy Tue, 18 Sep 2018 22:29:34 +0000 Lucia Tahan Product Design https://product.luciatahan.com/Projects-copy SELECTED DIGITAL WORK https://product.luciatahan.com/Projects-copy-1 Wed, 24 Apr 2019 08:38:43 +0000 Lucia Tahan Product Design https://product.luciatahan.com/Projects-copy-1 <img width="2148" height="1000" width_o="2148" height_o="1000" data-src="https://freight.cargo.site/t/original/i/ce0acb21b6a0e3c79d4f6436eb4c0366d863f818b62f45ca1298852b8484bf11/Group-9.png" data-mid="40724821" border="0" src="https://freight.cargo.site/w/1000/i/ce0acb21b6a0e3c79d4f6436eb4c0366d863f818b62f45ca1298852b8484bf11/Group-9.png" /> MEETUP Meetup Organizer Growth We achieved a ~10% increase in subscriptions by running 5 different split tests based on hypothesis to understand what helps Meetup members convert to organizers. VIEW EXPERIMENTS <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a491ee447078cb2317de052d0a33a82aa2ee46eac489196020935294c8e67977/Organizer-pages.jpg" data-mid="53801645" border="0" src="https://freight.cargo.site/w/1000/i/a491ee447078cb2317de052d0a33a82aa2ee46eac489196020935294c8e67977/Organizer-pages.jpg" /> MEETUP Modular organizer pages: A study in user segmentation How we launched four pages in four weeks to learn about what motivates people to start a community on Meetup. READ MORE <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1ede492e8fefc9702b8d05d1a3aa37e3dcd9eed4d9836d6b4a227fa7ce2eca80/Abuse-report.jpg" data-mid="53801650" border="0" src="https://freight.cargo.site/w/1000/i/1ede492e8fefc9702b8d05d1a3aa37e3dcd9eed4d9836d6b4a227fa7ce2eca80/Abuse-report.jpg" /> MEETUP Abuse reports / Quality supply Making Meetup a safer place for people to find their crew and meet in real life. READ MORE <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f17e78fe8f370da71afaa0b52aaea51f5db701b4a12baf9005dff88f49c6694d/Save-events.jpg" data-mid="53801649" border="0" src="https://freight.cargo.site/w/1000/i/f17e78fe8f370da71afaa0b52aaea51f5db701b4a12baf9005dff88f49c6694d/Save-events.jpg" />MEETUP Event save Rethinking the main CTAs on Meetup events. READ MORE<img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/01ae203a59e038b6364726acbc75bc56da42f0a99160976160153a9fb49ab31c/Ticketing.jpg" data-mid="53800554" border="0" src="https://freight.cargo.site/w/1000/i/01ae203a59e038b6364726acbc75bc56da42f0a99160976160153a9fb49ab31c/Ticketing.jpg" />MEETUP Future of Meetup: Organizer Dashboard Information Architecture, strategy and MVP for a better organizer experience. READ MORE https://product.luciatahan.com/Products-copy Fri, 01 Nov 2019 09:41:34 +0000 Lucia Tahan Product Design https://product.luciatahan.com/Products-copy <img width="2048" height="2732" width_o="2048" height_o="2732" data-src="https://freight.cargo.site/t/original/i/447a1bc06462e5273cab2cc43f91b4700de18a5d3ae88506e0477e77f7a76f87/App-2.jpg" data-mid="53821165" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/447a1bc06462e5273cab2cc43f91b4700de18a5d3ae88506e0477e77f7a76f87/App-2.jpg" /> AR/VR Cloud Housing A one-year fellowship that culminated in the development of three XR experiences about the future of living. Designed, directed and developed by Lucia Tahan. <img width="1156" height="1156" width_o="1156" height_o="1156" data-src="https://freight.cargo.site/t/original/i/26f4c4fa80bdbbc8f32712f9a3b84bae89da719ab7fff2ceed45838862956a0b/IstanbulApp2.png" data-mid="55070430" border="0" src="https://freight.cargo.site/w/1000/i/26f4c4fa80bdbbc8f32712f9a3b84bae89da719ab7fff2ceed45838862956a0b/IstanbulApp2.png" /> CLOUD HOUSING AR experience at HKW Berlin A first user testing prototype where users draw their homes in 3D. READ MORE <img width="1280" height="1280" width_o="1280" height_o="1280" data-src="https://freight.cargo.site/t/original/i/88097ea34f4561444344264cffd6bc8ad7b0aae73062ca492b55bc7968fc698f/Copenhagen.jpg" data-mid="55042740" border="0" src="https://freight.cargo.site/w/1000/i/88097ea34f4561444344264cffd6bc8ad7b0aae73062ca492b55bc7968fc698f/Copenhagen.jpg" /> CLOUD HOUSING VR and video installation at Copenhagen Architecture Festival A game describing the experience of living in a future in which housing is offered as a service. READ MORE <img width="2048" height="2732" width_o="2048" height_o="2732" data-src="https://freight.cargo.site/t/original/i/94f804a1c77b5323df58da8eca6a662842722f10b2f1b1d33a45d3ee66d7cca3/App-1.jpg" data-mid="53821239" border="0" src="https://freight.cargo.site/w/1000/i/94f804a1c77b5323df58da8eca6a662842722f10b2f1b1d33a45d3ee66d7cca3/App-1.jpg" /> CLOUD HOUSINGFinal AR experience at Radialsystem Berlin An interactive AR app that lets users control the level of reality in the room, see ads or view the room as a 3D model. READ MORE <img width="3544" height="5314" width_o="3544" height_o="5314" data-src="https://freight.cargo.site/t/original/i/a3a3241df0bca16a7bd89017e0a6a97b667267439df8a2dc772ee54e3c4c26dc/Lucia-Tahan---Der-Standard.jpg" data-mid="53821109" border="0" src="https://freight.cargo.site/w/1000/i/a3a3241df0bca16a7bd89017e0a6a97b667267439df8a2dc772ee54e3c4c26dc/Lucia-Tahan---Der-Standard.jpg" /> CLOUD HOUSINGLectures and press about Cloud HousingPublic lectures and debates on the future of digital living. Publications in national and international media: Tagesspiegel, Der Standard, El Pais, RBB TV. COMING SOON https://product.luciatahan.com/Projects-1 Thu, 06 Sep 2018 14:21:46 +0000 Lucia Tahan Product Design https://product.luciatahan.com/Projects-1 <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/6a78e5eaee5a0c7699db7dbb64ffe610452340b7850b6d2186ec8ed2faa9716e/help4.png" data-mid="24128297" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/6a78e5eaee5a0c7699db7dbb64ffe610452340b7850b6d2186ec8ed2faa9716e/help4.png" /> <img width="1500" height="1500" width_o="1500" height_o="1500" data-src="https://freight.cargo.site/t/original/i/23a0ea4a8f0d483746a5ade2292c7ec5f685def4657657db482de2d466ffc71f/help3.png" data-mid="24128295" border="0" data-scale="80" src="https://freight.cargo.site/w/1000/i/23a0ea4a8f0d483746a5ade2292c7ec5f685def4657657db482de2d466ffc71f/help3.png" /> FOODORA &amp; FOODPANDA Foodora Help Center “Our most impactful project in 2018” — Rodrigo Sampaio, Foodora and Foodpanda Global CEO VIEW LIVE︎ <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/994d1db1e3d4ae2ceebb0b3674607e24c38e6d9f2900ecc550a36bd49e6cc3f5/4000x2000_parallax_tuna-1.jpg" data-mid="23712499" border="0" src="https://freight.cargo.site/w/1000/i/994d1db1e3d4ae2ceebb0b3674607e24c38e6d9f2900ecc550a36bd49e6cc3f5/4000x2000_parallax_tuna-1.jpg" /> HELP CENTERKPIs: How product design reduced a whopping 55% of customer support requests A design that was helpful and delightful—and adored by business. READ MORE <img width="1000" height="1000" width_o="1000" height_o="1000" data-src="https://freight.cargo.site/t/original/i/de3f101fa97860e3f7aca5ede24e83f0026cf6c0fa888b5ab05580c96828afcf/4000x2000_parallax_tuna-1-1.jpg" data-mid="23712490" border="0" src="https://freight.cargo.site/w/1000/i/de3f101fa97860e3f7aca5ede24e83f0026cf6c0fa888b5ab05580c96828afcf/4000x2000_parallax_tuna-1-1.jpg" /> HELP CENTERFrom concept to production — The design process The entire design process for a major global new feature: from wireframing to user research, to dev specs. READ MORE <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/98fced48c9be8e71e9ef295aaebe15525d291f6cac325aea5c9a211ad0cef94e/Space-Bakery-1024x683.jpg" data-mid="23712440" border="0" src="https://freight.cargo.site/w/1000/i/98fced48c9be8e71e9ef295aaebe15525d291f6cac325aea5c9a211ad0cef94e/Space-Bakery-1024x683.jpg" /> FOODORA &amp; FOODPANDA Foodora Design System Contributed to the design of a global platform-agnostic solution for foodora and foodpanda brands to accommodate the needs of a scaling product in 21 countries around the world. READ MORE https://product.luciatahan.com/Banner Thu, 06 Sep 2018 15:58:59 +0000 Lucia Tahan Product Design https://product.luciatahan.com/Banner https://product.luciatahan.com/Products Thu, 06 Sep 2018 16:05:53 +0000 Lucia Tahan Product Design https://product.luciatahan.com/Products END-TO-END PRODUCT DESIGN Tools for Show A platform for curators backed by NEW INC, the world’s first museum-led incubator.Founded by Bika Rebek. <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/5e8ec2696850f287a6ee09bd1922e99bb1307070c07adf5ee392d9e8f0cf0f6b/180207_TFS_AnimatedMockup_LT_SQUARE.gif" data-mid="24626431" border="0" src="https://freight.cargo.site/w/800/i/5e8ec2696850f287a6ee09bd1922e99bb1307070c07adf5ee392d9e8f0cf0f6b/180207_TFS_AnimatedMockup_LT_SQUARE.gif" /> TOOLS FOR SHOWDeck A sharp deck for presentations and pitches that appeals to the art world. READ MORE <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/8d9e8dd1c96a6d5d534ff64e4963250d245ee8f0ef7a15c6fbbabeeb00a78c42/Screen-Shot-2018-09-07-at-00.43.23.png" data-mid="23709983" border="0" src="https://freight.cargo.site/w/1000/i/8d9e8dd1c96a6d5d534ff64e4963250d245ee8f0ef7a15c6fbbabeeb00a78c42/Screen-Shot-2018-09-07-at-00.43.23.png" /> TOOLS FOR SHOW WebsiteSimple and effective — a real driver for building trust and attracting inquiries. VIEW LIVE︎ <img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/dcbaf3c5f24ff3b803ca843ced9989c979783e4a7abac76264d030fa29d9949e/Screen-Shot-2018-09-07-at-01.55.52.png" data-mid="23712282" border="0" src="https://freight.cargo.site/w/1000/i/dcbaf3c5f24ff3b803ca843ced9989c979783e4a7abac76264d030fa29d9949e/Screen-Shot-2018-09-07-at-01.55.52.png" /> TOOLS FOR SHOWProduct From concept to development — a brand new complex software product. READ MORE <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/4cec9af2c6bddffb57e90d6fc7413190eedb35b503958398f992cf2019ecc13a/Rectangle.jpg" data-mid="23712184" border="0" src="https://freight.cargo.site/w/600/i/4cec9af2c6bddffb57e90d6fc7413190eedb35b503958398f992cf2019ecc13a/Rectangle.jpg" /> TOOLS FOR SHOWProtoypeHow we redefined what 3D software feels like and why art professionals loved it. READ MORE https://product.luciatahan.com/Two-centered Thu, 06 Sep 2018 16:49:51 +0000 Lucia Tahan Product Design https://product.luciatahan.com/Two-centered MOBILE <img width="670" height="1003" width_o="670" height_o="1003" data-src="https://freight.cargo.site/t/original/i/c0afb99e155c522f9093753155b47a16dcc894efa8244403dde3c7cbb06a933a/Group-8.jpg" data-mid="23714353" border="0" data-scale="65" src="https://freight.cargo.site/w/670/i/c0afb99e155c522f9093753155b47a16dcc894efa8244403dde3c7cbb06a933a/Group-8.jpg" /> <img width="670" height="1037" width_o="670" height_o="1037" data-src="https://freight.cargo.site/t/original/i/26199f8e5f946ec9c87f91be9d30a9b7c3fb580931b11771ae606eda3e5678cc/Group-7.jpg" data-mid="23714352" border="0" data-scale="65" src="https://freight.cargo.site/w/670/i/26199f8e5f946ec9c87f91be9d30a9b7c3fb580931b11771ae606eda3e5678cc/Group-7.jpg" /> Instructables The (unofficial) app that has made Instructables.com fans return to the mobile experience. Designed and XML-coded by Lucia Tahan. READ MORE /&nbsp;VIEW LIVE︎ https://product.luciatahan.com/Three Thu, 06 Sep 2018 17:06:28 +0000 Lucia Tahan Product Design https://product.luciatahan.com/Three MORE MOBILE EXPERIENCES <img width="670" height="1003" width_o="670" height_o="1003" data-src="https://freight.cargo.site/t/original/i/7e9437c34aa3885feda50a756407bfa680151a5bd4efd55caa253cd5f7d6638f/Group-9.jpg" data-mid="40600716" border="0" src="https://freight.cargo.site/w/670/i/7e9437c34aa3885feda50a756407bfa680151a5bd4efd55caa253cd5f7d6638f/Group-9.jpg" /> ANDROID Find me a home An award-winning app social network for pet rescue. READ MORE /&nbsp;VIEW LIVE︎ <img width="670" height="1003" width_o="670" height_o="1003" data-src="https://freight.cargo.site/t/original/i/a50f952dea85ddfab04fe2b7f1c8ce87bd235fc516fb23803bc042a898facd55/Group-10.jpg" data-mid="40600717" border="0" src="https://freight.cargo.site/w/670/i/a50f952dea85ddfab04fe2b7f1c8ce87bd235fc516fb23803bc042a898facd55/Group-10.jpg" /> ANDROID Oblique Strategies A modern take on the cards written by Brian Eno and Paul Schmidt in 1976 to help artists find inspiration.READ MORE /&nbsp;VIEW LIVE︎ <img width="670" height="1003" width_o="670" height_o="1003" data-src="https://freight.cargo.site/t/original/i/b4ba5841706a4751d45ba7ec7304b0394349e545814b78de93d99003c79bcd2e/Group-11.jpg" data-mid="40600719" border="0" src="https://freight.cargo.site/w/670/i/b4ba5841706a4751d45ba7ec7304b0394349e545814b78de93d99003c79bcd2e/Group-11.jpg" /> IOS HomeCloudAn Augmented Reality app for an interactive art installation.MORE SOON