For a year, I worked on a series of experiences for major European museums and festivals around the theme of digital housing. This was the 3rd XR experience out of 3.

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The introduction of the digital product economy has expanded to offer anything as a service —television on Netflix, music on Spotify, driving on Uber— but for many, the home has remained a private, physical space.

Cloud Housing demonstrates a future in which the home will be transformed into a platform for digital content. Three-dimensional interfaces will interlace with the domestic space to take advantage of its monetization opportunities. This will open the home to new design forces, transforming many domestic rituals and effect the meaning of privacy and ownership.

Design and direction:
Lucia Tahan

App development Unity, XCode:
Lucia Tahan

Event:
Housing the Human Festival

Venue:
Radialsystem, Berlin

Date:
Fall 2019

Funding:
Housing the Human Fellowship, 15,000 EUR

Scene 1: Personal Reality Dials

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The cloud home offer will offer virtual home content and allow users to personalize their experience and immerse themselves in a reality of their choice. They will be able dial up the virtual to transform their home into a more beautiful or functional space; or dial it down to just see their home as it is. Virtual objects of our choice will be part of the home, like today’s furniture is.

Scene 2: Augmented Advertising

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Today, social media products offer services in exchange for engagement in order to to display tailored ads.

In the future, the cloud home will display ads and services at convenient moments and locations in the house, such as over a table or inside a drawer. Ads will have physical forms, and will learn from users’ domestic rituals.

Scene 3: Spatial Data

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Today, search engines map (crawl) content to situate content and serve it on demand.

In the future, AR services will rely on a global 3D scan of the world to place content on it. People are starting to scan the world and their private homes as they use their devices, sharing personal data about their physical environment.