SELECTED DIGITAL WORK

Mark



MEETUP

Meetup Organizer Growth


We achieved a ~10% increase in subscriptions by running 5 different split tests based on hypothesis to understand what helps Meetup members convert to organizers.


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MEETUP

Modular organizer pages: A study in user segmentation


How we launched four pages in four weeks to learn about what motivates people to start a community on Meetup.

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MEETUP

Abuse reports / Quality supply


Making Meetup a safer place for people to find their crew and meet in real life.

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MEETUP

Event save


Rethinking the main CTAs on Meetup events.

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MEETUP

Future of Meetup: Organizer Dashboard


Information Architecture, strategy and MVP for a better organizer experience.

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Mark

AR/VR

Cloud Housing


A one-year fellowship that culminated in the development of three XR experiences about the future of living.
Designed, directed and developed by Lucia Tahan.






CLOUD HOUSING

AR experience at HKW Berlin


A first user testing prototype where users draw their homes in 3D.

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CLOUD HOUSING

VR and video installation at Copenhagen Architecture Festival


A game describing the experience of living in a future in which housing is offered as a service.

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CLOUD HOUSING

Final AR experience at Radialsystem Berlin


An interactive AR app that lets users control the level of reality in the room, see ads or view the room as a 3D model.

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CLOUD HOUSING

Lectures and press about Cloud Housing


Public lectures and debates on the future of digital living. Publications in national and international media: Tagesspiegel, Der Standard, El Pais, RBB TV.

COMING SOON









FOODORA & FOODPANDA

Foodora Help Center



“Our most impactful project in 2018”
— Rodrigo Sampaio, Foodora and Foodpanda Global CEO

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HELP CENTER

KPIs: How product design reduced a whopping 55% of customer support requests


A design that was helpful and delightful—and adored by business.

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HELP CENTER

From concept to production — The design process


The entire design process for a major global new feature: from wireframing to user research, to dev specs.

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FOODORA & FOODPANDA

Foodora Design System



Contributed to the design of a global platform-agnostic solution for foodora and foodpanda brands to accommodate the needs of a scaling product in 21 countries around the world.


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Mark
Lucia Tahan — hello@luciatahan.com
Berlin — NY