User Testing
At foodora, the team conducts one user testing session a month. From dining with users, to guerrilla testing, or remote in Pakistan, we tested all over the world, and in every stage of feature development.
—
During my time at foodora, I participated in many user testing sessions, including: a remote session with users from Pakistan and Singapore; two sessions with users in Sweden where one designer was in Sweden and the observers’ room was in Berlin; a “dine with users session”; a guerrilla testing session in the streets of Berlin.
I organized a session in which we visited the customer care agents and worked alongside them for a day, discovering many of the insights they have from helping users overcome problems every day.
Here I am showing some material from the “dine with users” session. For the users’ privacy, the amount of material I can show is limited.
—
During my time at foodora, I participated in many user testing sessions, including: a remote session with users from Pakistan and Singapore; two sessions with users in Sweden where one designer was in Sweden and the observers’ room was in Berlin; a “dine with users session”; a guerrilla testing session in the streets of Berlin.
I organized a session in which we visited the customer care agents and worked alongside them for a day, discovering many of the insights they have from helping users overcome problems every day.
Here I am showing some material from the “dine with users” session. For the users’ privacy, the amount of material I can show is limited.
Team:
6-8 designers
6-8 designers
Segment: Loyal ios users
- ios users who have placed an order at least 3 times in the last month.
- 30 - 39 years old
- Living in Berlin
- 3 Men / 3 women
- Apple pay usage: 3 use frequently / 3 use sometimes
Prototypes and products tested
-
Live product - Entire order process
-
Staging app (Beta) - Item modifier feature
-
Prototype - Waste reduction and sustainable packaging opt-in programs
- Packaging samples made of a compostable material